Following the successful initial releases of the exciting new audio format: High Fidelity Pure Audio in Paris last month, early reaction has been extremely positive. Universal, Dolby and QOL, the creators and driving forces behind this, have teamed up to create a collaborative industry group to drive this growing market.
“We have been thrilled with the incredible buzz generated among consumers and retailers worldwide following our Pure Audio releases” said Olivier Robert Murphy, Global Head of New Business at Universal Music and Chairman of the High Fidelity Pure Audio group. “I’m seeing first-hand the excitement created across the whole music Industry sectors as well as among those involved in Blu-ray. Companies are now recognising the format’s potential and the opportunity this represents.”
Jim Bottoms, who leads MESA Europe and has recently been appointed to spearhead the Blu-ray Disc Association’s local and industry activities, has been asked to run the High Fidelity Pure Audio group and its marketing and promotional activity moving forward.
The launch event will take place in London on Thursday 20th June followed by a drinks reception.
Attendance is strictly limited and by invitation only. Should you be interested in attending or require more details on the event please contact Jim Bottoms at MESA Europe via email [email protected]
