Focussing on the ways in which entertainment workflows are having to be adapted in order to reflect and respond to the changing entertainment business environment, the MESA Europe panel will feature senior level industry executives representing a mix of content producers and distributors as well as their supply chain partners.
The explosion in distribution channels and platforms available, the vast array of viewing devices now used and the shift towards on-demand consumption are just some of the ‘game changers’ for the content community. The result has been an up-surge in the number of formats required and an unprecedented level of demand for localised content, against a backdrop or reducing turnaround times and budgetary constraints. Add into the mix the increasing focus on content security at every stage in the process, and the pressure on growing revenues and the difficult task of managing assets becomes even more apparent.
“All of this is having a significant impact on content workflows” said Jim Bottoms, Executive Director of MESA Europe and moderator for the panel at HPA “at the same time the industry has had to come to terms with the a massive increase in the availability and reliance on data, which is also changing the way that decisions are made and often re-writing historical rules on industry approaches and priorities – so we are going to have plenty to talk about” he added.
The full HPA conference program will address a number of important topics including, Connectivity, Cloud, Artificial Intelligence, High Dynamic Range (HDR) and Interoperable Master Format (IMF).
HPA’s Tech Retreat returns to the UK for its second year this July from 11 to 13, back at the Heythrop Park in Oxfordshire. Hot on the heels of a sold-out Palm Springs event, the UK Tech Retreat again promises the latest from Hollywood mixed with a strong local view from the UK and European industry. For further information visit www.hollywoodprofessionalassociation.com.
