HITS Comes to Europe
Maximising the IT Benefits in the European Entertainment Business


12.30 p.m
Registration – Coffee & Light Lunch
SESSION I: Providing the Framework
1.30 p.m
Conference Introduction & Opening Remarks
1.40 p.m
Keynote Conversation: What Has HITS Achieved To Date?
A detailed appraisal of the HITS experience in the US and a candid hands on assessment of what has been achieved.
Discussion Host: David Millar, Director of Communications, MESA Europe
Speaker: Eric Iverson, Vice President & Divisional Chief Information Officer, Sony Pictures Television – Leading US HITS participant
2 p.m
Keynote Panel: Defining the IT Priorities in Europe
In this session a panel of senior level participants from across the Entertainment Industry will review the priority areas for IT collaboration in Europe and set the tone for the afternoon’s discussion.
Moderator: Jim Bottoms, Executive Director, MESA Europe
Panel:
Jon Baker, Director of Intellectual Property Business Technology, Walt Disney International
Robin Boldon, Director of Digital Distribution, BBC Worldwide
Rod Carter, Head of GE Operations, ITV Studios Global Entertainment
Tony Johnson, Vice President IT, Europe, Twentieth Century Fox Film Co
SESSION II: Data and Analytics
2.50 p.m
Introducing the DEG Digital Tracking Initiatives
Amy Jo Smith, President, The Digital Entertainment Group
3 p.m
Tracking Consumer Spending in the Digital Channel
Jay Reinbold, Senior Vice President, Worldwide Category Management, Warner Bros. Home Entertainment
3.15 p.m
Using Retail Data Feeds for Entertainment Content Tracking
Gilles Collet, Director & General Manager & Sébastien Van Vyve, Director - Sales & Customer Solutions, B2boost
3.45 p.m
Coffee & Networking Break
SESSION III: Managing and Protecting the Assets
4.20 p.m
EIDR in Europe: Unique IDs and Efficient Workflows
Unique IDs for content are essential to driving efficiency across the digital media ecosystem. The common issues and experience of applying EIDR IDs in Europe for content distribution, metadata creation, audience measurement and archiving will be examined in depth.
Ben Schofield, European Support, Entertainment Identifier Registry (EIDR)
4.40 p.m
Optimising Supply Chain Planning
Sharing the experience of working closely with leading International retailers and content owners to better plan and manage inventory flow throughout the supply chain.
Doug Osler, Managing Director and VP, Cinram Business Solutions
5 p.m
The Party Planners - Celebrating 50 years of Dr Who
On 23rd November last year the BBC aired a special edition of Dr Who to celebrate the 50th anniversary of the franchise, in what turned out to be the greatest entertainment supply chain challenge ever undertaken. Such is the global appeal of the series that the occasion became the largest simulcast of a TV drama in history, watched by viewers in 94 countries worldwide.
In this series of presentations and discussions the BBC and its supply chain partners’ talk about the issues faced and the lessons learned.
Session Chair: Robin Boldon, Director of Digital Distribution, BBC Worldwide
Speakers:
John Bennett, Director of Digital Engineering and Technology EMEA, Technicolor
Mathew Gilliat-Smith, Chief Executive Officer, Fortium Technologies
Lionel Levy, Senior Vice President, Supply Chain Operations, Europe, Sony DADC
Kim Thesiger, Managing Director, TVT Ltd
5.45 p.m
Closing Remarks
6 p.m
Networking Reception
