HITS Europe

HITS EU 2014 Banner

Hollywood IT Society Comes to Europe!

The May Fair Hotel – London, 25th March 2014

HITS EIU 2014 - Sponsor Sidebar 3-20-14HITS EIU 2014 - Speaker Sidebar 3-24-14The Hollywood IT Society (HITS)  is focussed on the impact of Information Technology on the entertainment industry.  In recent years attention has been centred on achieving cost reductions through IT strategies, enabling migration to digital and enhancing the effectiveness of suppliers.

For the first time, these discussions are now turning to look specifically at the European arena, and the unique set of issues the content community and its suppliers face. These will be addressed during the forthcoming HITS Europe conference.

Click HERE to view the preliminary program

Click HERE to view sponsorship opportunities

HITS Europe – Key Objectives and Event Coverage

Following a series of discussions with content owners and distributors in Europe, the key objective of HITS Europe is to provide a unique platform for sharing solutions, in non-competitive areas, across the entertainment spectrum, including broadcast, home entertainment and other relevant areas (motion picture, publishing etc.)

Specifically, within this brief, the focus of the programme will be on:

  • Asset Management
  • Supply Chain Efficiencies
  • Data and Analytics
  • IT Security

HITS Europe – The Detail

The HITS Europe conference will provide a full afternoon of presentations, panel discussions and open floor debate among senior level industry figures and decision makers with a keen interest in the hot topics outlined.

The afternoon will be followed by a networking reception.

Doctor Who 50th Anniversary – BBC Worldwide to discuss Supply Chain Challenges at HITS Europe

On 23rd November last year the BBC aired a special edition of Doctor Who to mark the 50th anniversary of the longest running sci-fi television series in the world. It became one of the greatest entertainment supply chain challenges ever undertaken.

Such is the global appeal of the series that the occasion was confirmed as a new Guinness World Record for the largest simulcast of a TV drama in history, watched by viewers in 98 countries worldwide.

While people in London tuned into the early evening broadcast viewers in LA were watching at midday, whereas fans in Sydney were watching at the crack of their Sunday morning’s dawn.

If that wasn’t enough, the programme was also screened in 3D in more than 1,500 cinemas around the globe including the UK and Ireland, Australia, Russia and Latin America, as well as Western Europe, USA and Canada.

A Global DVD, Blu-Ray and Digital Download release followed a week later.

Finally, a live event celebration was hosted in London on the same weekend, attended by 23,000 fans.

The supply chain challenges of meeting so many release windows simultaneously were immense, and the planning and preparation that sat behind the project, was meticulous.

“The title needed to be localised into 15 languages and distributed in advance for the theatrical, TV and online audiences, so the logistical and security challenges alone were huge” said Robin Boldon, Director of Digital Distribution at BBC Worldwide. “That all of this was achieved without a single leak of the programme was a huge testament to everyone involved in the project” he added.

“We are delighted that BBC Worldwide and its supply chain partners have agreed to share details of this exciting project at the inaugural HITS Europe event” said Jim Bottoms, Executive Director of MESA Europe. “There is so much to learn from this huge cross platform challenge and we look forward to showcasing this at the London event.

HITS Europe, takes place in the Mayfair Hotel on Tuesday 25th March. In addition to BBC Worldwide, confirmed participants include senior executives from Warner Bros Home Entertainment and Walt Disney International.

For information about speaking opportunities and sponsorship packages please contact Jim Bottoms or David Millar at MESA Europe:

Tel: +44 (0)1908 326 579
[email protected]
[email protected]

Venue Information

The May Fair Hotel London



Stratton St, London W1J 8LT, United Kingdom
+44 20 7629 7777