It takes a lot of confidence in the online entertainment market to devote two years and $20 million (£12.75 million) to the development of an end-to-end video platform for premium content. London-based Saffron Digital has done just that with Stage, which it describes as the industry’s first true end-to-end solution for premium OTT. It combines all the tools required to launch a multi-platform OTT entertainment service or UltraViolet storefront and is aimed at retailers, MSOs, TV broadcasters, mobile network operators and content owners that are seeking to launch new services or upgrade to the latest technology with the minimum of upfront investment.
Stage encompasses a suite of products that includes MainStage for the creation of OTT services, MainStage UV for the creation of an UltraViolet storefront and BackStage, a custom content-management system (CMS). StagePlay is a device player that uses Saffron Digital’s own technology to control every key component of content delivery, ensuring the optimum user experience. StageCraft provides automated ingest, transcoding and encryption of content.
CEO Jason Keane told MESA Europe that Saffron Digital is in an intensely competitive market and the only way to compete was for the seven-year old company to take a step back and re-invest in technology and innovation. “We have invested a significant amount of time and money over the last two years into building an end to end solution that is truly best in class. With our new Stage platform and a management team that has come from leading companies across the industry, we have the technology and experience to deliver at scale for the world’s largest media companies. In 2011 we built a five year business plan to build a $100m company within five years and after stellar financial results in 2012 and the launch of Stage we’re well on track to becoming to reaching our goal,” he said.
Visitors to IBC 2013 can see the results for the first time on the Connected World stage and on the Saffron Digital stand 14.154 at the RAI centre in Amsterdam, from 12-17 September. There is a very special offer for any company booking an appointment before IBC begins. Saffron Digital will build a branded digital video application for each company that books a meeting in advance and mentions MESA Europe.
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