German Home Video Market Breaking all Records and Preparing For UltraViolet Launch

Published August 20, 2013

Recent data released by the German home video industry body BVV show first half results reaching an all time high. Video turnover for Jan-June 2013 hit €798M, surpassing previous highest first half results (€751M in 2005) by some margin.

Sales of Blu-ray discs into the sell-through market grew by a massive 41% compared to the same period of 2012. Meanwhile total turnover in digital (sell-through and rental) expanded by almost 50% compared to 2012 first half, reaching €77M.

“The German video market is without doubt one of the strongest performing territories worldwide” said David Millar, Communications Director at MESA Europe, “and the appetite that the German consumer consistently shows for new technologies makes this an exciting time to be talking about launching UltraViolet in the region”.

In order to support this launch leading executives from Germany’s home video industry will participate in a panel at the Academy on UltraViolet in London on 11th September, reviewing the prospects for UltraViolet and analysing the key success factors in the fast growing German market. Confirmed panellists from the major studios are Andreas Bork, Head Of Digital & Online GSA of Sony Pictures Home Entertainment, Kai Marner, Marketing Director of Warner, and they will be joined by representatives from VOD providers; Hans Hanseleit, Managing Director of Videociety and Konrad Best, Director Offer & Content of MaxDome.

For further information on the event or to register, click here.

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