Scratch below the surface of any efficient supply chain and you will see that not only is it hugely data dependent but that it also generates its own set of analytics, used to help manage the business and drive efficiencies.
Through loyalty cards and payment mechanisms a lot can be learned about the end consumer behaviour and profile while, B2B ordering, invoicing and delivery schedules create a data set that can be used to monitor and impact store level performance.
Similarly, in the world of digital content distribution, the whole end to end delivery and payment process generates a vast amount of management information that can, in turn, be used to help business planning and improved financial performance.
‘Big Data’ has become a part of everyone’s vocabulary in recent years but what does it really mean and how does the entertainment industry best benefit from it?
These questions will be among those considered at HITS Europe on 25th March, when senior executives from the entertainment industry and their service providers will share views and draw on recent experience of using data and analytics in shaping decision making.
In parallel, the ‘real time’ and ‘actual usage’ data feeds are creating new approaches to market sizing and other industry data sets. These initiatives will also be spotlighted during the event.
For information about speaking opportunities and sponsorship packages please contact Jim Bottoms or David Millar at MESA Europe:
T: +44 (0)1908 326 579
E: [email protected]; [email protected]
Further information and delegate registration is available at www.mesaeurope.org
