Audience Analytics and Blockchain: 2 topics to feature at HITS Europe Summit

Published May 24, 2018

With just four weeks to go to the HITS Europe Summit in London, the speaker programme is taking shape, and registrations are building strongly.

Among the various topics coming under the spotlight during the day, audience analytics will be just one of the highlights. During one of the panel discussions, a number of senior industry executives from the world of content production and distribution draw on their experience to share some clear insights into the ways in which business planning and strategy development are evolving, given the explosion in real time viewer analytics and social media feedback. Confirmed participants in this session so far include representatives from BBC and 20th Century Fox.

In another session, the focus will be on Blockchain, where conference delegates will learn more from Deutsche Welle, one of the participants in the Bloomen Project, an EU funded consortium exploring the wide reaching implications of Blockchain on the media and entertainment industries.

There will also be an opportunity to get an update on the plans and objectives for MESA Europe’s recently formed Women in Technology group, which met for the first time earlier this month.

The event will take place on 20th June at the Victory Services Club, Seymour Street, London W2 2HF.

For more information and to discuss speaking and sponsorship opportunities at this unique event, please contact Jim Bottoms ([email protected]) or David Millar ([email protected]) or call the MESA Europe office on +44 (0)1525 864 376.

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    With just four weeks to go to the HITS Europe Summit in London, the speaker programme is taking shape, and registrations are building strongly. Among the various topics coming under the spotlight during the day, audience analytics will be just one of the highlights. During one of the panel discussions, a number of senior industry […]

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