Optimistic Vibe at Academy on UltraViolet

Published September 12, 2013

The Academy on UlraViolet took place yesterday at the Royal Garden Hotel in London and was considered an outstanding success by organising partners and attendees.

Registrations for the event exceeded 200. The Academy covered a range of topics around UltraViolet including launch plans for Germany and France and details of the UK action plan for the remainder of this year and early next. Workshop sessions on preparing and planning content for launch together with a focus on getting the message across to users.

In the closing panel Warner Home Video and Sony Pictures Entertainment shared some consumer research results indicating a strong increase in viewing among UltraViolet account holders.

More details on the event to be included in future issues of M&E Europe

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