Metadata Workshop 2016

Metadata Madness New

3rd Annual Metadata Workshop

Access All Devices – Featuring Presentation of SAM Project* Results

IntroductionRegister Button Blue

Handheld and Mobile devices have for a long time played a key role in enabling consumers to access a broad range of music and gaming content, whilst more recently video has also emerged as being of significance. Often cited as being a vehicle suitable primarily for ‘short form snacking’, more and more viewers are reaching for their phones and tablets to enjoy both TV content and movies.Sponsors

The entertainment experience, using these devices, is far from a passive one, with consumers fully engaging in order to search, comment, recommend and share.

To reflect the above trends, programme distributors, including studios, broadcasters and OTT platforms, are increasingly adopting new technology solutions and changing their business models to enable customers to access their paid for programming and any additional materials, in a more flexible manner.

The ‘data backbone’ needed to support the diverse functionality and flexibility demanded by today’s consumer is the main focus for this year’s Metadata workshop. Once again a group of ‘passionately involved’ industry speakers and delegates will come together to share their experiences and lessons learned, while helping to  identify the future requirements, ‘ideals’ and best practice approaches needed to create and manage an efficient solution that delivers the required seamless experience.

*About Project SAM

Project SAM is a cross industry European working group focussed on the development of a standardised approach to characterise, discover, curate and share content in a secure interactive environment, across synchronised devices. The SAM consortium consists of 9 members from 7 European countries and comprises technology organisations, research
institutions and multimedia content companies. The project is co-funded by the European Commission. For further details
visit www.samproject.net.

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Workshop Schedule

1 p.m. Registration Opens (Light lunch available) 
2 p.m. Workshop 
5.30 p.m. Networking Reception

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Workshop Programme

Introduction & Outline of Workshop Approach 
Jim Bottoms, Executive Director, MESA Europe

The ‘data backbone’ needed to support the diverse functionality and flexibility demanded by today’s consumer is the main focus for this year’s Metadata Workshop.

Tables, consisting of up to 10 industry participants, across a range of different interest groups, will be invited to discuss their views.

The round table discussion will be divided into two sessions, with the outputs from each building towards a shared understanding of the Metadata needs that will support the growing need for multiscreen access to content and enable maximum operational efficiencies to be realised.

The two separate round table discussions are set out in more detail below.

The Changing Role of Data in Creating Business Efficiencies 
Thomas Stilling, VP Product & Promotion Management,  Twentieth Century Fox Entertainment

Setting Objectives for the Afternoon

Open Floor Discussion

Round-Table Working Group 1: Identifying the Metadata Needs & Challenges in a Multi-Device Multi-Platform Environment

What are these challenges? How are any problems being dealt with? What lessons have been learned?

Collection of Results and Open Floor Discussion

Presentation of Project SAM Results 
Juan Vicente Vidagany, Chief Technology Officer, TIE  Kinetix
Barry Smith, Director of Sales, West10 Entertainment
David Tomas, Lecturer, University of Alicante
Birgit Gray, Innovation Manager, Deutsche Welle

Project SAM is a cross industry European working group focussed on the development of a standardised approach to characterise, discover, curate and share content in a secure interactive environment, across synchronised devices. The SAM consortium consists of 9 members from 7 European countries and comprises technology organisations, research institutions and multimedia content companies. The project is co-funded by the European Commission.

Networking Coffee Break and Project SAM Demo

“Flixit – Filtering and Presenting Metadata to Users”
Philip Gylche,
Chief Executive Officer, MovieZine

In this presentation, Philip will demonstrate the Flixit app, explaining how metadata is used, structured and presented to users.

Round-Table Working Group 2: Best Practice and Business Solutions that will Help Future Needs

How will multiscreen access evolve in the future and what impact will this have on metadata needs? How can the industry ensure maximum benefits and efficiencies from the wealth of metadata? What solutions are available to assist in this?

Collection of Results and Open Floor Discussion

Review of Outputs & Identification of Next Steps

Session Close and Networking Drinks

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For information on participation and sponsorship opportunities for either of the above events, or for advance registration details,  please contact:

David Millar, E: david@mesaeurope.org
Jim Bottoms, E: jim@mesaeurope.org
T: +44 (0)1525 864 376

For registration enquiries email Teresa Austerberry (teresa@mesaeurope.org).

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 Venue

DoubleTree Hilton Hotel image

 

 

 

DoubleTree by Hilton Hotel
92 Southampton Row, London WC1B 4BH
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